![]() ![]() For Frankie, the spot holds “so many memories of family and love and friendship”, which manifested in warm colours and nostalgic prints. The collection is informed by their beachy, surf chick backgrounds, but also nods to times spent at the Hadid family farm in Pennsylvania, a place Gigi, her sister Bella and their friends regularly escape to for a break from their busy daily lives. Classic triangle tops-a signature for Frankies Bikinis-feature alongside pretty square-neck swimsuits, string bikini bottoms, tankinis, camis and rompers. “Everything we designed was created for everyone to be able to wear and feel confident in, and that is exactly how Gigi makes everyone around her feel- empowered, confident and loved.” The supermodel was also keen that the collection should be functional, in addition to looking good. “Her style is effortless yet one that catches the eye and leaves an impression on everyone,” says Aiello. Gigi’s personal style is reflected in the collection in details like the floral prints, and frills that soften statement silhouettes. “It was a nostalgic moment for the both of us,” muses Aiello, adding: “It was almost like we were teenagers again, sitting on a couch with endless ideas and big dreams.” The pair put their heads together in New York and conceptualised the entire collection in a single sitting. Gigi is equally effusive: “Creating this collection was so special because there are so many details that we incorporated into each piece that are personal to both my friendship with Frank and my personal life,” the model-mum tells Vogue. “Who is at her core aligns exactly with who the Frankies girl is and what this brand stands for, so being able to collaborate and work with her in this creative space has been a dream,” says Aiello. ![]() Their schooldays now behind them, they’ve embarked on a collaboration that draws inspiration from their longstanding friendship. ![]()
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